This Girl Can poster, a Sport England campaign to promote women’s sport
Money will be available for organisations in Birmingham to promote women’s sport on 8th March, International Women’s Day.
The City Council is using the day to support This Girl Can, a campaign that promotes physical activity by helping women of all ages overcome barriers to participation.
The campaign aims to tackle the rising gender gap between the number of men and women playing sport.
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The poster campaign uses humour and a sassy attitude to tackle the fear of judgement that prevents many women taking part in sport and activity. It uses slogans including:
- Sweating like a pig, feeling like a fox
- I’m slow but i’m lapping everyone on the couch
- I kick balls. Deal with it.
This Girl Can: Sport England campaign promoted by Birmingham City Council
Sport England campaign to promote women’s sport: Birmingham are supporting it on 8th March – International Women’s Day
